Google AdWords vs. Facebook Advertising

When comparing Google AdWords with Facebook Ads it's important to understand the fundamental differences that each platform has. This primarily lies within how users actually use and interact with each and what their intentions are while using them. Explore the strengths of each platform and how to use them as tools to grow your business below.

Let's face it, Google has mastered the art of demand fulfillment. Every single day over 3.5 billion searches are completed on Google which translates to over 40,000 every single second! The reason so many people rely on Google is because of it's ability to organize and serves us the most relevant information when we need it. People can get an answer to anything in a matter of seconds from the palm of their hand. Google has done a great job to display top quality content that is most relevant to the users search queries.

The way Google monetizes their ability to organize and serve information is by selling "real estate" on every search results page in the form of sponsored links. These are served above the organic results of every single Google search. This presents an amazing opportunity for businesses to reach potential customers in their area who are already searching for their product or service. With a properly executed keyword strategy backed by research and consistent optimization, businesses can see a healthy ROI by using Google AdWords. However, many business owners don't have the time or experience it takes to create & optimize campaigns daily, which is where a Google Partner can come into help.

Google AdWords has continued be a great medium for advertisers because users are interacting with businesses and Google more and more. Every touch point a consumer has with a business is called a "micro interaction" or "micro moment". People are searching on their smart phones in the store, on their tablet from the couch, and on their desktop from their office. With campaigns tailored to your target market with the right ad copy you can reach those potential customers in the right moments, all throughout the buyers journey until they convert.

With over 2 billion users Facebook Ads are undoubtably a great way to reach your target market. But as opposed to Google, when users are on Facebook or Instagram they aren't necessarily searching for anything in particular. This means they are less likely to click on ads and leave the platform. However, just because it is more difficult to get people to leave doesn't mean it doesn't work. If your Facebook campaigns are designed to reach the right consumer with the offer they often will react positively and convert into a qualified lead or better yet, a sale.

The most common mistake beginners make with Facebook Ads is targeting the wrong audience for their business. Using custom audiences is the best way to start out with FB ad campaigns. A custom audience can be built from a number of different channels including your website visitors, website purchasers, FB Page fans, email lists, etc. These custom audiences and look alike audiences are created by installing the "Facebook Pixel" onto your website so it can add users to those lists for you automatically. Once you have custom audiences built you can create campaigns to reach those users who have already shown interest in your business with a great offer. This is where the demand generation comes into play. Even if you reach your target consumer on Facebook, if your ad sucks and doesn't encourage them to take action you just missed out on a potential sale.

BOTH! Each platform has unique advantages and proven abilities to provide a positive ROI with proper campaign execution and management. At Conversion Chasers we prefer to begin with Google AdWords Search Ads first because you can generate almost immediate results with a small investment. Once we begin to drive that extremely relevant traffic to the businesses site we can then begin to build those custom Facebook audiences we mentioned above. With a fine tuned Google AdWords & Facebook Ad Strategy you will always have new leads and sales coming in, which is the goal right?



Interested in learning how Google AdWords or Facebook Ads can help you grow? Contact us today

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