Pinterest is one of the most effective image-based marketing platforms to use for brand exposure. If you're interested in exploring how Pinterest can help you attract new customers, keep reading to learn more!
#1 - Pinterest Growth Rate
The first way Pinterest can be used to maximize your brand exposure is by leveraging the platforms substantial amount of growth in new users. The reason for the massive growth is due to Pinterest not only being a social media platform, but also a trusted and world wide based community for users to
find new products and
discover new brands.
Pinterest is referred to as a "visual search engine" which has attracted over
320 million monthly new users to the the platform and has been around since 2010 and
has reached
10 million monthly users within the first two years of starting the platform. Pinterest is a traffic gold-mine when it comes to finding users, getting brand exposure, and has many opportunities to grow your traffic to any of your social media platforms through 'pins'. A pin is the content that you're sharing in the form of photos or videos. Users can follow you, they can comment on your pin, they can save a pin to their board, they can share your pin and they can click on the link associated with the pin which drives automatic traffic to your website, YouTube channel, landing page, etc.
Pinterest is the only social media platform that has
visual search. By having picture options through pins, users can save your pins to their boards.
Furthermore, Pinterest audiences, known as "pinners" are not just looking at your pins, but they are also able to save your pin into their profile to go to. If the pin is informational and draws enough interest to the user, they will click that pin. This pin can store a link that leads consumers to your website, products, YouTube channel, social media platforms, or even landing pages. This helps users discover inspiration content and will save ideas to their boards and visit your website to read more info about the topic that the pin invited them to learn about/interested them about. This leaves room for organic growth by other people following that user and having your pin show up on their pin-feed. In fact,
84%
of pinners use Pinterest as a way to help them with their purchasing decisions, and follow others who have similar interests.
Pinterest is a good search engine platform that you want to take advantage of and invest your time for
long-term success. Each pin you save on the platform can be found on Pinterest years after you publish the pin which can build momentum and continue to fill your pipeline up with organic traffic growth.
Pinterest monthly active users is continuing to rise with over
442 million monthly active users. Pinterest can be used as an advantage to get your business or brand more visibility by leveraging pins to not only grow your Pinterest channel growth, but also lead traffic to your other channels mentioned above.
In fact, according to
Social SnapShot down below, Pinterest monthly active users is continuing to rise showing a clear trend in new users adopting the platform.
"SearchEngineLand.com"
I have used Pinterest to leverage traffic for my personal brand to my blogs. Down below is an example of one of my pins I created to drive traffic to a specific blog on my website.
I also drive organic traffic through 'video pins' on Pinterest that directly link to my YouTube channel. Users are able to still stay on the Pinterest platform while watching your video pin which is a great benefit for easy browsing.
I gained 100+ followers within the first month I started Pinterest and am still seeing strong growth continue daily. Feel free to
follow me on Pinterest if you are interested in learning more about freelancing, making money online, entrepreneurship, and lifestyle freedom. Or even if you are needing some pin inspiration for your business.
Any niche can leverage this visual search engine platform such as:
Online marketers, stay at home moms, freelancers, copywriters, food bloggers, and more!
The goal on Pinterest is to attract people to your content/product. You can also organize your pins by creating a board for different types of targeted users. By being able to create different types of boards, you can gain and leverage more traffic by attracting a wider audience. That’s why I recommend Pinterest
for growing your brand and gaining exposure.
#2 - Pinterest Is A Diverse Search Engine Platform
Pinterest has attracted a worldwide diverse audience base which makes it an attractive choice for brands who want more exposure. More than two-thirds of Pinterest’s user base are women, and 8 out of 10 moms are pinners. There are also
more than 20% of men who make up Pinterest’s ad audience.
In fact Pinterest quoted:
- "We aspire to build a product that the entire world can use. No matter where you live or what your background is, we want you to be able to discover the inspiration you need for your life."
Pinterest roled out a New Update on their Employee Diversity. They wanted their employees to be a more diverse and inclusive variety of people within their company, and the impacts that those efforts have had on all their product decisions. Quoted by Pinterest:
- "We’re creating a company that includes all people, and building a product that reflects our diverse population of 440+ million Pinners."
Pinterest has also released a gender transition guide
here.
Pinterest quotes:
- "Making Pinterest’s employee culture safe and supportive for people who are transitioning is an important part of living our values. We are deeply committed to creating and sustaining a work environment where everyone - regardless of sex, gender or gender identity - feels valued."
See how Pinterest is building a more diverse platform
here.
Pinterest efforts to make this a more friendlier and diverse platform has also helped the search results for specific types and cultural product needs which helps get your brand in front of the right type of audience.
This diverse platform also has no limits and is a promotion friendly platform meaning you can post as multiple different pins everyday to generate more exposure for your brand.
In fact, with Pinterest it is actually encouraged that you post a lot of pins. According to
pro marketing online
“The maximum pin frequency should be about 25 pins per day.“
Pinterest is not limiting when it comes to brand exposure and posting.
Another important thing to know with Pinterest is this platform extends "pins shelf life." This means your content is never limited, where as with Instagram, Facebook, or Twitter your content is limited exposure to maybe showing up a few days , even a few hours before it becomes lost in the sea of other content. However, In Pinterest your content doesn’t get lost, it actually gets
refreshed and repurposed. Your pins can be found years later.
Pinterest is the third largest social media network in the United States. You’ll even see when you go to search something on google, many times you’ll see Pinterest be one of the very top results, and gives users the chance to discover your pinterest board and to follow you, to comment on your pin, share your pin.
Users on Pinterest also have the ability to search using the
search engine bar on top.
If you make the title of your pin SEO friendly along with using hashtags and a keyword rich description, your pin will be found organically as well. On top of that, you can be found throughout all of the internet through searched links.
Pinterest ranks #1 with pins on top of most search engine searches with products, and quotes.
If you’re not using Pinterest's search engine platform to boost your brand exposure to its fullest extent, then you are missing out on a lot of organic reach worldwide.
#3 - Pinterest Advertising
In addition to posting pins that users can find organically through search and discovery, you can also run paid ads on the platform as well.
Ads show up on users' feeds and searches in the same format as a regular Pin. This presents a large potential reach when you create ads tailored specifically to individual Pinterest audiences.
Down below I listed the different ways you can advertise on Pinterest through the form of Pins, Carousels, Video Pins and Promoted App Pins. Also read each definition to identify which form of Ad type you want to leverage on Pinterest for your business.
- Pins -According to Google "Pins are bookmarks that people use to save ideas they love on Pinterest. People can search them, save the ones they like and click on a Pin to learn more. As a business, you can create Pins to exhibit your products and ideas, and you can link them back to your website."
- Carousels-According to Google:
"A carousel is a Pin with multiple images. Carousels are a great way to showcase different features of a product, advertise multiple products at once, or tell your brand story in chapters. People see the carousel in their home feed just like any other Pin."
- Video Pins-According to Google:
"Video ads play when they come into view in a person's home feed. Viewers can tap on the video to play it in a larger view, replay it, or play it with audio. Video ads are available for brand awareness, video views, consideration, and conversions campaign objectives."
- Promoted App Pins-According to Google:
"Pinterest's advertisements are known as Promoted Pins, which are image-based posts that users can save to their boards like any other pin. 61 percent of Pinterest users say that they've found new brands and products via Promoted Pins, and half of them say that a Promoted Pin inspired them to make a purchase."
Pinterest Advertising Is Booming -
As the continued trend of advertisers are boycotting Facebook and Instagram, this leaves marketers looking for alternative platforms to advertise on. Companies are starting to discover Pinterest as being a very beneficial brand exposure platform that is known for being "brand-safe". An increasingly more important issue.
“There are now
335 million people who use Pinterest every month. That’s huge, but for comparison, Facebook has nearly
2.5 billion monthly active users “
(- Hootsuite pinterest stats)
Pinterest offers a more fresh platform where advertisers can get more brand exposure, and feel like their ad money is actually going to gain traction and eventually turn into revenue. In fact, your dream customers are people who use Pinterest because they use this platform with intent to shop. Pinterest is a platform where people get inspired and buy stuff, hence the name P-interest.
This channel is built for buyers to explore and get visually attracted to pins to check out the product displayed.
Pinterest users spend
27% more per click - meaning your Pinterest ads or Promoted Pins are being shown to a
responsive audience. Implementing a paid advertising strategy for Pinterest can help improve brand recognition as well as encourage direct action from customers.
According to
Hootsuite stats “Some 84% of weekly users use Pinterest to help decide what to buy. Another stat states that over 55% of Pinners are specifically looking for products. And
83% of weekly users have made a purchase based on content they see from brands on Pinterest.”
All of the benefits described above is why Pinterest is becoming the best alternative platform to run paid ads on. It’s never been a better time to try a new platform for advertising and gaining additional brand exposure.
Pinterest offers plenty of unique opportunities for businesses and brands to generate new opportunities through advertising promoted pins. If you don’t have a business account and are not running any Pinterest Ads yet, I encourage you to try it out for your business and see what it can do for you!
In Conclusion
Pinterest has millions of users from all over the world. The best part is that many of them use Pinterest specifically to buy something or to discover new products. This is an excellent platform for niche brands that can help you reach out to the right audience at the right time (when they are making decisions and looking for inspiration).
Pinterest users are dedicated shoppers, so the right marketing strategy has the ability to increase your sales and bring you recurring monthly customers. You can also use Pinterest to inspire your audience in their daily lives through your pin content and establish a strong brand image in the online community.
Now that you know how much Pinterest can maximize your brand exposure, it’s time to set up your business account, start to pin away, and watch traffic begin to flood in.
