There has been a major shift in people’s lives with the advancement of technology.
This change is being
leveraged by businesses
as well. Every single day, more business owners are
going online and adapting
to these new changes digitally.
Keep reading down to uncover ways you can use content creation to
get your business
more traffic and leads.
Content creation
is most powerful when combined with social media platforms. This makes businesses
more compelling, valuable, and relevant
to their targeted audience.
That's exactly why creating content should be a top priority in order to
increase the amount of traffic
coming
to your website and build credibility.
What is Content Creation?
"Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts." Wikipedia
When done well, content creation is an
effective way to generate leads, increase revenue, and maximize brand awareness in the marketplace.
Content is meant to provide attention grabbing value to your target audience at no cost.
By providing free content, this helps businesses build trust and authority within their niche so
leads can turn into customers
down the line.
In order to build more trust you need to ensure your brand is getting in front of your potential customers by posting different forms of content on all the
popular platforms
where they are hanging out.
In addition to the reasons listed above, content creation is also important because:
“The market is majoritized by millennials and Gen-Z who make up the most amount of today’s purchasers.”
SFGATE.com
The younger demographic enjoys content in the form of photos, videos, podcasts, memes, gifs, quotes, etc, so it's important to remember this when creating your content.
Once a piece of content is created, the next step is to distribute it across all channels and mediums that make sense for your business, including:
- Emails
- Blogs
- Facebook
- Linked In
- YouTube
- Instagram
- Twitter
- Snapchat
- And more
All of these platforms and channels require you to post consistently in order to maximize your exposure and get into a good position with their algorithm.
Once you show the algorithm you are consistent and are getting engagement, you will be able to get in front of more potential customers.
Why Content Creation Is More Important Now Than Ever Before
Businesses should be using content creation now more than ever because it is the ultimate inbound marketing practice.
When businesses
create engaging content,
they are providing free and useful information to their audience, attracting potential customers to their website, and are able to retain existing customers through ongoing touch points.
Since everyone has had more time in-doors this year, internet usage has skyrocketed, but the amount of foot traffic to physical stores has decreased.
People now have the option to order from their computer
instead of going to the store.
People buy from brands and companies they know, like, and trust.
One popular way to stay on top of your customers minds and build trust, is to
re-purpose content for different platforms.
This can be accomplished by
using the same main message and creating different formats to be shared on every medium possible. This is the best way to be omni-present and build up an online reputation.
For example, if you have a 10 minute long YouTube video, you can post a 30 second long clip on FB, a photo on Instagram, and a link in your email by re-purposing the same piece of content!
With all the competition in the marketplace,
it's the businesses that commit
to creating quality content on a consistent basis that will not only survive, but thrive.
The Power of Content Creation
Content creation is the most efficient and impactful way to connect with both your potential and existing customers.
People are using the internet to:
- Interact with each other
- Learn
- Search content
- Share information
- Be entertained
- Buy Stuff
Having easy to find content on social media gives you a
huge advantage over the competition.
Once you have proven your free content is valuable to your audience, a percent of those people will start to land on your website and be willing to pay for your products and services.
In Conclusion
There’s no better way to connect with people than by using content creation and content marketing.
Even with everything going on this year, one thing still remains...
The
internet’s power to connect people.
You can use this to your advantage and to
get your message out there.
The more your message and vision reaches people, the more success you will start to see in whichever business venture you are working on.
