In this blog we are going to be breaking down the 5 W’s of Call Tracking.
- Who? -
Who Can Benefit From Using Call Tracking?
- What? -
What Is Call Tracking Software?
- Where? -
Where Can I Use Call Tracking?
- When? -
When Can I Use Call Tracking?
- Why? -
Why Should I Use Call Tracking?
Who Can Benefit From Using Call Tracking?
A wide array of businesses can benefit from tracking where phone calls originated from, including:
- Marketing Agencies
- Service Companies
- Small Businesses
- Online Lead Driven Businesses
The days of offline advertising that you can’t track (billboards or TV commercials) are gone! As the shift to digital advertising continues, more companies are realizing one of the biggest advantages is the power to track their exact return on investment.
With the correct analytics, conversion tracking, and call tracking software set up, any business with a phone number can now track exactly where every phone call came from. Whether that was a direct visit to the website, an organic search, or from a paid ad campaign.
By discovering how your most qualified leads are finding your business, you can then tailor your marketing efforts and budget accordingly. Call tracking is changing the way companies track and attribute success to both their organic and paid campaigns because it goes a step further than ever before.
Without call tracking software enabled, if someone clicks on your ad and then dials in from the phone number on your website, that would not have counted as a conversion. However, with call tracking set up, you can track the entire customer journey and ensure you have all the data needed to properly optimize your campaigns.
Implementing this powerful attribution software into your data stack will allow you to accurately track the performance from all mediums, including:
- Your Social Media Campaigns
- Your Email Campaigns
- Your Online Advertising Campaigns
- And much more
For fellow marketers it allows you to demonstrate the amazing results that your ad campaigns generate.
If you are running a business that relies on phone calls and you are not tracking them properly, you are missing out on a huge opportunity to improve.
By understanding whether a call came from:
- An Organic Search
- A Social Media Referral
- A Specific Paid Keyword
- An Email Marketing Campaign
You can then make informed optimizations on where to focus your efforts as well as investments. Without proper attribution setup, you will always be shooting in the dark and hoping you spend your time, energy, and money in the right places.
In addition, call tracking software has the ability to record each phone call so you can qualify each lead as well as help train your sales team based on live recordings. Many platforms are now implementing machine learning AI which can transcribe the calls and automatically tell if it was a quality lead or not.
What Is Call Tracking Software?
So what exactly is call tracking software and how does it work? For this example, let’s go with our preferred call tracking partner, CallRail.
It’s a really simple tool that is installed by simply adding a piece of code to your website. This piece of code swaps out your phone number with a range of tracking numbers which route back to your businesses actual phone number.
When a lead dials the new tracking number, CallRail forwards the call to your real phone number and you answer your main phone as you would normally do. This allows you to track where every single call originated from as well as record each call for quality control.
CallRail gathers statistics in real-time so you can check your results online whenever you need which helps you be able to make more optimized and faster marketing decisions.
When testing out a new campaign, you can see the performance and quality of each phone call which enables you to make informed changes to your:
- Budget
- Targeting
- And keywords in less time
CallRail also provides essential information about what medium your leads are coming from, what geographic area they are in, their name, as well as the length and recording of each call.
Listening to the recordings of every call also gives you the ability to listen back on conversations which helps you improve your skills on the phone. On the other hand, if you manage a team it will provide a clear path for training purposes to help improve your closing rates.
Where Can You Use Call Tracking?
You can use call tracking
ANYWHERE. Not only can CallRail be used on your website, but it can also be used on:
- Your Website
- Your Ad Extensions
- Your Email Campaigns
- Your Google Business Listing
- Your Offline Campaigns
- And more!
This means that you can track calls from anywhere you display your company phone number. For example, if you run an email marketing campaign you can use a specific CallRail tracking number to directly measure and track the results and performance from that campaign.
It’s truly astonishing how many companies spend their hard-earned money and invest their precious time into building very well thought out campaigns but don’t set up the tracking to measure their results!
When Can I Use Call Tracking?
If you own a business or work for one that relies on phone calls then it is highly encouraged that you use call tracking software such as CallRail
RIGHT NOW! You can start tracking and getting leads with local and toll-free numbers immediately with thousands of tracking phone numbers spread throughout the U.S & Canada.
It doesn’t matter if you are driving traffic to your website through content creation, search engine optimization, paid advertising, or social media marketing.
What matters is that you have the tools in place to measure your results properly so you can analyze your data accurately and then make informed decisions.
Why Should I Use CallRail?
CallRail is one of the fastest growing private companies because it gives businesses the power to harness accurate data which is vital in today’s online marketplace.
Another reason why CallRail is the best choice for your call tracking needs is because they have different plans available based on what you need to track. For example, if your business also relies on website form submissions, they give a way to track those leads as well.
No matter what type of business you are in, it’s important to be able to track and see:
- What Is Capturing The Attention Of Leads And Getting Them To Convert
- How Leads From Different Mediums Are Behaving
- The Quality Of Leads Coming From Organic & Paid Advertising Campaigns
According to Element IQ:
“Call tracking provides you with data that shows which marketing efforts are driving calls to your business. If you don't track calls, you might not be tracking up to 80% of your conversions.”
By using CallRail you will have access to accurate data which allows you to better understand your consumers on a deeper level. Knowledge is power.
With the right knowledge of how your campaigns are performing you can drive more conversions and ultimately help your business expand to the next level.
Need help getting started with CallRail?
Schedule time to talk today!
