YouTube is one of the Most Underrated Platforms to Advertise On!
With over 1.5 billion active users, YouTube is a powerful and effective way to get your business to grow and gain clients fast and cost-efficiently. Not only is it an affordable alternative to television ads, but you can also reach a much more targeted audience.
The way the world consumes content is rapidly evolving with more people accessing Youtube on all their devices as opposed to cable. This means they are ready to come across your advertisement!
Youtube ads are often much cheaper than any other paid traffic channel. In-stream video views typically cost under five cents a view which makes it a great fit for building brand awareness at an extremely cost-effective price. If you are a business owner looking to get your company known, Youtube ads are the way to go!
Build Your Personal Brand
Another way to leverage YouTube ads is by building your personal brand. Personal branding is a marketing practice that promotes you and your skills as a brand, which you can then use to increase your exposure.
YouTube has several different advertising formats you can use such as TrueView in-stream ads and bumper ads. In-stream ads are skippable video advertisements that occur either before a video has begun or during the video. They run off of a cost per view model where you get charged per each qualified view.
Bumper ads are a non-skippable ad format that occurs before a video and are charged by CPM (cost per thousand people reached) rather than per individual view.
Once you begin to dig into the details, its obvious that YouTube is a very powerful way to communicate your personal brand to a mass audience because they can get a sense of who you are. Gaining a sense of relatability through your videos will help you build trust with your audience and can also give viewers a more in-depth look into what you offer and why you are unique.
Leverage The New Way to Watch TV
If you are an advertiser looking for the newest method to reach a mass audience, YouTube is one of the biggest advertising platforms in the world. Studies show that people are consuming more content than ever, however, how they do so is evolving.
Rather than flicking on traditional cable, people are now accessing YouTube on their mobile phones, tablets, and television sets through video game consoles.
To stay relevant, advertisers need to stay on the most popular platform to deliver the best content and reach the most people consistently. YouTube is the best way to accomplish that moving into 2020.
Reach Your Target Audience Using YouTube Ads
Demographics
YouTube gives advertisers the ability to show relevant ads to your targeted audience. There are many different types of ways to reach your audience, with the most common and well-known being through demographic targeting. Using demographic targeting allows you to target or exclude:
- Age Ranges
- Genders
- Household Income
- Parental Status
To get even more specific, you can use combinations of the above demographics to show ads to the people most likely to take action and purchase.
Topics, Placements, & Keywords
Contrary to demographic targeting where you show ads to specific sets of people on YouTube, a way to control what content your ads show on is through topics, placements, and keyword targeting. By selecting specific topics and keywords that are relevant to your users as well as specific YouTube channels you can control where your ads show on YouTube.
Think of it as showing ads during a television program. You want to show ads on channels and topics where your customers are likely to be spending time online. This method of targeting is a sniper approach to YouTube advertising. When using topics and placement targeting, costs are dependent on what channels you advertise on and the popularity of that placement. For example, to show ads on top channels that have millions of subscribers you will be spending more compared to smaller less popular channels.
Audiences
Using audiences to target users on YouTube harnesses the power of machine learning and demographics to show ads to very specific groups of potential customers. When using audience targeting, there are many different ways to create groups of people you want to advertise to, including:
- Retargeting & Similar Audiences
- In-Market & Custom Intent Audiences
- Affinity & Custom Affinity Audiences
Creating Effective YouTube Ads Has Never Been Easier!
Working with a digital marketing team that understands how to properly set up and manage YouTube ads can get your business in front of your local market and dramatically increase exposure.
Filming and launching a YouTube ad campaign doesn't have to be a difficult process. Unlike filming a TV commercial, a YouTube ad can be filmed in a few hours with the help of a local videographer. From there, video editing and campaign creation are all handled for you while you focus on your business.
